Supporting midwives

Essential Birth Consulting is a specialist midwifery consultancy providing business consulting, coaching and management expertise to private midwives.

Melissa Maimann is a Medicare-eligible midwife with business management qualifications uniquely placing her to provide advice and mentoring to other midwives who are considering private practice: she is the only private midwife in Australia to hold a Master of Business Administration: a specialist masters degree dealing specifically with business management.

Traditional midwifery degrees do not deal specifically with the business-side of private practice.  The business aspect is essential to consider if midwives are to be successful in their practice. Many midwives have learned through trial and error and have found this approach to be unsatisfactory.  Now, business consulting services are available to you so that your practice may be successful, rewarding and safe.

How we can help you: starting your own practice

  • The process of becoming a Medicare-eligible midwife
  • The processes of establishing a private midwifery practice
  • Marketing
  • Business planning
  • Pricing strategy
  • Business strategy
  • Advertising and promotion
  • Website creation, development, hosting, maintenance
  • Contracts: with clients, hospitals, obstetricians
  • Models of care: review and design
  • Budgeting
  • How to set up a business
  • Process analysis and development
  • Financial management
  • Assistance with website creation and management
  • Proof-reading
  • Or someone to check in with every so often or on a regular basis to help you on your way to a successful private practice

We want to make it easy to make the transition into private practice!  Contact us today to discuss your needs.