Why choose us?

Our human capital is derived from a variety of sources:

  • Rigorous MBA-level study
  • Practical experience and knowledge in developing and running a thriving, successful private midwifery practice in a competitive geographical region, both for home and hospital birth

Melissa Maimann's experience running a successful midwifery practice, combined with Business Management qualifications (MBA AGSM 2007) and experience in managing a health care facility uniquely places her to assist and support midwives at all stages of their business life:

  • Midwives who are considering entering private practice and are unsure if it is the best move - especially when leaving hospital employment. 
  • Midwives who have taken the decision to commence private practice and need advice on what to do, when and how. 
  • Midwives who are established in their private practice and need ongoing advice, coaching and business know-how.

Private midwifery practice is undergoing rapid change in Australia with the implementation of Medicare funding for private midwifery services.  These important reforms bring with them increased regulation and responsibilities for midwives and it is important that as private midwives, we understand and meet our obligations.  As midwives leave hospital employment to commence their own successful private practices, some help will be needed along the way.

Knowing what is required and developing a plan of action will save literally hours of frustration and considerable time.  Please contact us to arrange an appointment for business consulting for your successful private midwifery practice.

I hope that many midwives will take up the rewarding challenge that is private practice.  I also want you to be successful so you don't burn out, feel overwhelmed by the bureaucracy that surrounds any private enterprise, or, like so many small businesses - fail within the first two years of operation.   Please contact us to arrange an appointment for business consulting for your successful private midwifery practice.